AMI QLD AND SPONSORSHIP AUSTRALASIA PRESENT HALF DAY MASTERCLASS
18 August 2010
Gallery of Modern Art (GOMA)
Sponsorship: Waste of money or the ultimate tool in the marketing mix?
Sponsorship: Waste of money or the ultimate tool in the marketing mix?
EVENT DATE
Wednesday 18 August 2010
Sponsorship Australasia and the Australian Marketing Institute invite you to attend this half-day ‘no holds barred’ master class to explore the role of sponsorship as a marketing medium.
In an increasingly complex world, with ever-increasing brand extension and media fragmentation, there is a need to engage with the consumer more than ever.
Is sponsorship a waste of money or is it the ultimate solution to how marketers can develop a fully integrated approach to embracing customers? Where does sponsorship fit in? How is it changing?
This master class will give a full analysis of the pros and cons of the art of sponsorship and will be conducted through a lively question-and-answer-style panel discussion. Some of the topics and issues that will be disucussed by the panel are:
Is sponsorship glorified advertising?
'Chairman's choice' or business driven?
Sponsorship leveraging – how much is enough?
How can you manage it if you can't measure it?
The panel will comprise:
Jann Kohlman, Optus.
Tyron Brant, KooGa.
Terry Reader, Brisbane Broncos.
Celestine Doyle, Queensland Art Gallery.
Stephen Forth, Banjo Advertising.
Lynne Anderson, Repucom.
Andrew Condon, MC Saatchi Sport and Entertainment, Sydney, will be the facilitator.
For more information on the panellists, click here
Event details
Venue:
Gallery of Modern Art (GOMA), Cinema A, Stanley Place, South Brisbane
Parking is available at the library. Click here for a map.
Timing:
8.45 AM Arrival, registration, tea and coffee
9.00 AM Introduction of panellists and topic discussion
10.30 AM Morning tea
11.00 AM Topic discussion, questions and wrap
12.30 PM Master class concludes and light lunch served
Registration (inc GST):
AMI and Sponsorship Australasia Members: $140
Non-members: $160
BOOKINGS FOR THIS EVENT - CLICK HERE
Inquiries: events@ami.org.au
Proudly sponsored by:
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